Addictive Games: Angry Birds

Angry Birds is a surprisingly popular game with over 1 bn downloads to date.

  • The popularity of the game seems to derive from deceptively sophisticated mechanics and measred timing.
  • The flight arcs are unrealistically slow, but giving the user enough time to track the motion and predict the correct launching parameters for the next turn if they failed
  • No time limit so the user is allowed to take their time to calculate their next go.
  • Controls are very straightforward so the user doesn’t have to remember them
  • The birds are flapping around and chatting quite a bit, with the data from that overwriting the memory of the target structure so as to make it more difficult to correctly hit the target
  • The structure of the target building is sufficiently difficult to demolish that the user gets satisfaction from achieving it
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